It's one of the biggest changes to date...

It's still in testing phase at the moment so it hasn't been rolled out to all accounts, [and in my professional opinion, I do question whether it'll get the full roll out anyway which is a story for another time!] but here's a quick walkie talkie, thanks to my client account @acaioutdoorwear (incredible brand - go check 'em out if you're not already) showing you what the new look feed looks like:




The positive points to note:

  • It's gives you the opportunity to full draw people's attention with full screen content for 9:16...

  • The tucked in view counts and comments will focus people's attention on the content itself, not who else has liked it...

  • The focus will be on the visuals rather than the captions...

The not so positive points to note:

  • Creating 9:16 video content is a big demand for brands and businesses founders who aren't full time content creators...

  • People still LOVE static imagery and landscape and square get lost in this new layout...

  • Content has always been King but as we know, it's the Queen who has the true reign and on Instagram, captions are, or possible soon to be were, kweens. So for those of you who are wordsmiths, it seems shorter captions are the future of the Insta-monarchy...

Time will tell. But the biggest piece of advice I can share right now is to start having a go at video...


Carrie


P.S. And yes, incase you were wondering, 19 comments, 53 likes, 22 new followers an 2 DMs is what it's like to open Instagram every time for a brand that as a full digital strategy in play. It's also why being a Social Media Manager is FULL ON!


Carrie Emmerson is the Founding Director at Social Media TLC - helping eCommerce brands grow their visibility and revenue. There are two ways I can help you; in partnership with you on a bespoke basis OR you're welcome to join TLC Club where you can dive into an array of clinics, courses and resources, get implementing, and with my expertise and support, you can build a social media presence that raises your brand awareness and drives that all important web traffic.